At Cruise & Associates, we work for people who work. Robert F. Cruise started the company in 1991 to help small to mid-size owners grow their business and take it to the next level. We believe in giving our clients personal service. Our goal is to meet the accounting needs and ensure our clients’ finances are streamlined and efficient. We specialize in working with individual, business and farm clients to handle their income tax, business and financial services needs. Clients are assigned an accountant to work with them year round, so he or she gets to know their business, so we can help to reduce their tax burdens and improve profitability. We listen to a business owners’ needs and work one-on-one with them to develop a plan that works for their business. We believe in educating and providing our clients with the tools they need to be successful. Cruise & Associates is a regional accounting firm with offices in Albion, Columbus, Grand Island, Lincoln, Omaha and Wayne.